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SONY
COMPUTER ENTERTAINMENT AND MACROMEDIA TO BRING MACROMEDIA FLASH PLAYER
TO PLAYSTATION®2 USERS
Market-Leading Computer
Entertainment System Will Now Access The Most Compelling Interactive Web
Content San Francisco, California
May 16, 2001
Sony Computer Entertainment
Inc. (SCEI) and Macromedia, Inc., (NASDAQ: MACR) today announced their
partnership to bring the Macromedia Flash Player to the Sony PlayStation®2
computer entertainment system. Macromedia Flash Player is the standard
for delivering high-impact Web experiences. The PlayStation 2 computer
entertainment system is set to revolutionize the home entertainment market,
offering not only the best game titles, but a complete range of connected
entertainment experiences in the emerging broadband era. At the Electronic
Entertainment Expo (E3) in Los Angeles this week, Sony will preview Macromedia
Flash Player on PlayStation 2. This preview will focus on how the Macromedia
Flash Player can provide rich, interactive Web experiences to Sony PlayStation
2 users.
"The Macromedia Flash Player is already installed in more than 96 percent
of Web desktops and we are excited by the opportunity of extending this
momentum to the Sony PlayStation 2," said Kevin Lynch, president of Macromedia
products.
"Bringing Macromedia Flash to as many Web-enabled devices as possible
will ensure that developers can create high-impact, engaging content with
an amazingly wide reach."
"PlayStation 2 is positioned to become the focal point of the consumer's
living room Internet and entertainment experiences," said Ken Kutaragi,
CEO of Sony Computer Entertainment Inc.
"The Macromedia Flash Player is essential for delivering the interactive
Web experience that consumers have come to expect. With support for Macromedia
Flash Player, SCEI immediately gains more than 700,000 Macromedia Flash
developers able to deliver Web content to PlayStation 2."
ABOUT MACROMEDIA FLASH
Macromedia Flash 5 is the standard for producing high-impact Web experiences.
Leading companies like Disney, Coca-Cola, and General Motors use Macromedia
Flash to deliver engaging, branded experiences online. The broad penetration
of the Macromedia Flash Player ensures developers can author content that
can be immediately viewed by nearly every person online. Macromedia Flash
Player, the most distributed software in the history of the Web, reaches
more than 96 percent of Web desktops. Macromedia Flash is also bringing
its unique user experiences to a wide variety of platforms and devices.
ABOUT SONY COMPUTER ENTERTAINMENT
Recognized as the global leader and company responsible for the progression
of consumer-based computer entertainment, Sony Computer Entertainment
Inc. (SCEI) manufacturers, distributes and markets the PlayStation game
console and PlayStation2 computer entertainment system. SCEI, along with
its subsidiary divisions Sony Computer Entertainment America Inc. and
Sony Computer Entertainment Europe Ltd., develops, publishes, markets
and distributes software, and manages the third party licensing programs
for these two platforms in the respective markets worldwide. Headquartered
in Tokyo, Japan, Sony Computer Entertainment Inc. is an independent business
unit of Sony Group.
ABOUT MACROMEDIA
Macromedia is passionate about what the Web can be. Its award-winning
products empower designers and developers to efficiently create and deliver
the most engaging experiences on the Web, and enable innovative Internet
business applications. Headquartered in San Francisco, Macromedia (NASDAQ:
MACR) has more than 1,600 employees worldwide and is available on the
Internet at www.macromedia.com.
### Macromedia, and Macromedia
Flash are trademarks or registered trademarks of Macromedia, Inc. PlayStation
and the PlayStation logo, PS one and PS2 are registered trademarks of
Sony Computer Entertainment Inc. All other trademarks are property of
their respective owners.
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