When I got this album (even before placing it in the player), I contemplated about what I can expect, never having heard The Cloud Room – I ruminated on how they’re probably one of those new young pop-rock bands you hear on cellphone TV ads. Lo and behold – I take a glance at the press release and there it is – their track Hey Now Now was used for a popular softdrink ad (Pepsi to be specific)! In parts the band hints a bit at an alternative Coldplay./ Radiohead / U2 clash, but will be more than adequate for the new generation of pop-rock listeners prepared to download anything they come across.

3 / B
- Paul Blom

1 2 3 4 5 6
- B
- C

6 - Volcanic
5 - Blistering
4 - Hot
3 - Smolder
2 - Room Temp.
1 - Fizzled
0 - Extinguished

A:Multiple Listening Potential
B:Deserves Another Spin
C:Once Should Suffice

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